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Biggest Content and Web Design Mistakes

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  • Biggest Content and Web Design Mistakes

    Biggest Content and Web Design Mistakes Marketers Make During a Website Redesign:
    1. Designing without regard to functionality and development
    2. Not checking and preserving existing page rankings
    3. Not trashing underperforming content
    4. Working on design and copy separately
    5. Underestimating stakeholder input, timelines, and revision rounds
    6. Ignoring metadata
    7. Letting images take a backseat
    8. Underestimating resources needed for content updates
    9. Not having an internal process for content approval
    10. Not defining website goals and performance measurement plans
    11. Not defining operations, ownership, and governance post-launch
    12. Not having a post-launch plan for ongoing optimization
    Digital Research and Strategy, Telemedicine App Development , Hospital Management Software
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