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What is EAT in digital marketing?

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  • What is EAT in digital marketing?

    EAT is a factor that Google uses to measure how much trust it should place in a brand or website. It stands for Expertise, Authority, and Trustworthiness. It comes from Google’s Search Quality Rater Guidelines. It's a way Google protects searches from low-quality content that has the potential to be detrimental to a searcher.
    Digital Research and Strategy, WebRTC App Development, Hospital Management Software
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